Recess Studios is a brand agency built to challenge the expected. With offices in Portland and New York, we deliver end-to-end brand solutions, foundational development, consistent application across every touchpoint, and strategic amplification that drives impact. Our multidisciplinary team imagines worlds, crafts honest narratives, and creates experiences at the intersection of culture and commerce. We prize Good Honest Work by Good Honest People, building lasting partnerships through clear standards, tidy operations, and results that exceed expectations.
JOB OVERVIEW
We are seeking an experienced Freelance Paid Marketing Strategist to join our dynamic team. In this role, you will be responsible for developing, executing, and optimizing paid marketing strategies across multiple platforms. Your expertise in paid media will drive brand growth, enhance visibility, and maximize ROI for our clients.
KEY RESPONSIBILITIES
- Develop and execute comprehensive paid media strategies aligned with client objectives.
- Manage paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, and others.
- Conduct in-depth market research and competitor analysis to identify opportunities and trends.
- Monitor and analyze campaign performance data, providing actionable insights and recommendations.
- Optimize campaigns to improve performance metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).
- Collaborate with internal teams, including creative and strategy, to align paid media efforts with overall marketing goals.
- Prepare detailed performance reports and present findings to clients and internal stakeholders.
- Stay updated on industry trends, platform updates, and emerging technologies to ensure best practices.
QUALIFICATIONS
- Proven experience as a Paid Marketing Strategist or similar role, with a strong portfolio of successful campaigns.
- Expertise in managing paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, and other major platforms.
- Proficiency in analytics tools (e.g., Google Analytics, Facebook Ads Manager) and the ability to interpret data effectively.
- Strong understanding of SEO, PPC, and other digital marketing principles.
- Excellent communication and presentation skills, with the ability to explain complex concepts to non-technical audiences.
- Ability to work independently and manage multiple projects in a fast-paced, deadline-driven environment.
- Bachelor’s degree in Marketing, Business, or a related field (preferred but not mandatory).
WHAT YOU BRING
- Agency experience is a must
- An expertise in digital marketing and a proven track record of delivering quantifiable results in paid media strategy and execution.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creativity and innovation in developing effective paid media campaigns.
- Exceptional communication skills, with the ability to clearly articulate ideas and strategies.
- A collaborative approach and the ability to thrive in a team-oriented environment.
- Flexibility and adaptability to meet the dynamic needs of our clients and agency.
Engagement Details
- This is a freelance, project based role with variable scope depending on client and studio needs.
- Compensation will be hourly or project based, commensurate with experience and scope of work.
- Remote work is acceptable, with availability during core collaboration hours required.